Bryony and Co Vintage Appeal for the Modern Mum


Bryony and Co. (formerly known as Poppy), is beloved the world over for their whimsical, hand-drawn illustrations on vintage-style dresses, charming storybooks, and darling petticoats and accessories. In this edition of Chit Chat Tuesday, Creative Director Bryony Richardson gives us a glimpse into what lies ahead for this iconic British brand.

JS: Congratulations on your recent re-brand. You have mentioned enlarging the Bryony range. What can we expect from Bryony in the next couple of seasons? Where do you see the brand in 3 years?

BR: For AW16 we’re starting to include dresses in new materials including knitwear and organic jersey. Although of course we’re continuing to create our renowned storybook dresses we wanted to create a range at a lower price point which allows us to be more accessible to new customers.
Over the course of the next 3 years we’ll not only be developing our clothing but also our homeware and accessories offering. In particular I’d love to create some bed linen as I think our storybook concept would work really well for these types of products.
At the same time as growing our range we want to concentrate more and more on the fabrics we use and the ethical practices of our factories, these are fundamental things to our brand and very important to us.

 JS: Tell us a little about the Bryony girl/woman. What is her style, how does she spend her time?

BR: The little girls who wear our Bryony dresses are normally very similar to our character Poppy who you can spot on our dresses and read about in our books. Poppy is a little girl who never grows up and loves to go on adventures with her dog Fred. These adventures normally involve making friends with animals and climbing trees and I think our little customers show similar personality traits!

Our Bryony womenswear customers also like to hark back to a more whimsical age through the way they dress and will often team our dress with vintage head pieces and shoes. They’re not afraid of standing out from the crowd and love it when onlookers ask them about their dress! Friendships have actually been forged over the love of a Bryony dress which makes us feel very proud.

JS: Your charming dresses feature your own whimsical illustrations and are accompanied by storybooks that tell the adventures of two characters, Poppy and Fred. What have been your all-time favourite tales?

BR: We’ve just launched our SS16 story which is about a visit to the Zoo and this is probably my favourite at the moment. We always get so excited about the new book and hearing the reactions from our customers. This story is vibrant and fun and we also get to meet a new character which is always lovely…

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JS: Do you have any favourite pieces (women and girls) from your Spring collection?
BR: A favourite of mine from this season is our red Walking in the Zoo design which I think is going to be popular. It’s bold and distinctive and because it’s got so many types of animals on it there is a favourite there for everyone. 
For the girls I also think our pink Zoo dress in the Penny style is really pretty. The little collar on this is very sweet and reminds me of the dresses I used to wear as a child. 
Finally I love the Beauty Pageant design for both the girls and women. The illustration shows a flock of birds having their own little beauty pageant in amongst the reeds of the river bank and it’s an idea that makes me laugh.
JS: Just for fun: what are you listening to right now?
BR: We’ve had a lot of disco playing in the studio in the run up to launching the collection! It’s means we can keep a smile on our face even if things aren’t going to plan…
Shop the new Bryony & Co collection.

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