Bryony and Co. (formerly known as Poppy), is beloved the world over for their whimsical, hand-drawn illustrations on vintage-style dresses, charming storybooks, and darling petticoats and accessories. In this edition of Chit Chat Tuesday, Creative Director Bryony Richardson gives us a glimpse into what lies ahead for this iconic British brand.
JS: Congratulations on your recent re-brand. You have mentioned enlarging the Bryony range. What can we expect from Bryony in the next couple of seasons? Where do you see the brand in 3 years?
JS: Tell us a little about the Bryony girl/woman. What is her style, how does she spend her time?
BR: The little girls who wear our Bryony dresses are normally very similar to our character Poppy who you can spot on our dresses and read about in our books. Poppy is a little girl who never grows up and loves to go on adventures with her dog Fred. These adventures normally involve making friends with animals and climbing trees and I think our little customers show similar personality traits!
Our Bryony womenswear customers also like to hark back to a more whimsical age through the way they dress and will often team our dress with vintage head pieces and shoes. They’re not afraid of standing out from the crowd and love it when onlookers ask them about their dress! Friendships have actually been forged over the love of a Bryony dress which makes us feel very proud.
JS: Your charming dresses feature your own whimsical illustrations and are accompanied by storybooks that tell the adventures of two characters, Poppy and Fred. What have been your all-time favourite tales?
BR: We’ve just launched our SS16 story which is about a visit to the Zoo and this is probably my favourite at the moment. We always get so excited about the new book and hearing the reactions from our customers. This story is vibrant and fun and we also get to meet a new character which is always lovely…