Chit Chat Tuesday: Meet Tracey Shelvey owner of Kids Cavern – Independent Retailer

blog cct kidscavern main imageGood morning everyone! Today is the first day back after the bank holiday weekend so I hope you’re not feeling too down in the dumps! How spoiled have we been recently with these lovely little breaks?

It was a very last minute decision but I ended up travelling to Norfolk again for the weekend! Some of my very close friends have returned from travels so it was great catching up with them! After not being to Norfolk for such a long time I have been making up for lost time!

I hope that you all had a fabulous time whatever you were doing J

This week on CCT I catch up with award winning childrenswear retailer Kids Cavern! We’ve worked very closely with Kids Cavern at Circus London PR so it’s great to have them on the show!

Tracey! Thanks so much for joining us on CCT today! Let’s start off by you telling us about Kids Cavern…

Kids Cavern was established in 1989 and is the UK’s largest independent retailer for kids clothing and shoes!

We are web pioneers originally selling online since 2000. Bringing Kids Cavern into homes worldwide. China, USA, and Middle East.

blog cct kidscavern shopfront

I understand you have three stores in total?

Yes! We have two stores based in Cavern Walks designer shopping centre in Liverpool’s fashionable Cavern Quarter. One is a shoe store and stocks brands such as Armani, Step two, Dolce & Gabbana, Roberto Cavalli, Michael Kors, Dr Martens etc and the other store is over 3000 square feet and fill full of lovely childrenswear clothing brands aged up to 16 years.

Our third store is on the outskirts of Liverpool in Kirkby town centre. We opened it about 24 years ago as we were on the Markets in Liverpool (which was hard work) for just myself and husband Danny. We did this for a year before we threw the towel in and decided to open the store in Kirkby.

Wow you guys have grown so much over the years!

Yes we have come a long way since we first began! We now have 23 members of staff and moved premises last year in Kirkby to a bigger store which stocks all the same brands as KC Liverpool.

blog cct kidscavern secondstore
How do you want customers to feel whilst their shopping in Kids Cavern?

We want our customers to be able to shop in an informative, informal pleasant atmosphere. We have experienced and knowledgeable staff working to help our customers and to give them an enjoyable in-store experience.

I would like to think that we pride ourselves on our customer service as no problem is too great for us to deal with!

We now have third generations of family members working in store so we have built up a good client/employer relationship.

Who is your target market?

Our target market is everyday Merseyside Mums.

You’ve just celebrated your 25th Anniversary! What have you done to celebrate?

We have been celebrating our 25th Year Anniversary by giving away each month a £100 pound gift voucher to one of our loyal lucky customers to spend at Kids Cavern.

……..And we of course treated our fabulous staff to a celebration meal with a drink or two….

Of course! Any excuse to celebrate! Tell us about the brands that you stock…

We stock 60 brands from affordable brands like Billy Blush, I-do, S&D Le Chic, Tutto Piccolo to Monnalisa, Armani, Catimini, Oilily, Gucci, Fendi, Moncler, Canada Goose, Fun & Fun amongst many more.  It can be challenging but we try to cater to all customer’s needs!

We have a celebrity following in store and on line.  Some of these are footballers wives and others from the TV.

During the week we get some of the footballers themselves popping in for the latest looks for their children, so it’s not just mums who want their kids to look good.

blog cct kidscavern insidestoreJPG

That’s so exciting! What a fabulous selection you have too! What would you say are your most popular brands?

Popular brands in store change season to season! At the beginning of the winter season and this Spring/Summer, Moncler and Boss have both been popular for boys.  And for girls – Monnalisa and Oilily!

Which celebrity would you most like to get in touch with?

I would love to get in touch with the Beckham family! We always see them in magazines wearing the products and brands that we stock such as Burberry and Chloe so it would be great to target them!

What new projects are you working on at the moment?

New projects for us include making the website to be mobile friendly! We decided to do this as 40% of web traffic is now on a mobile or tablet. Make sure you check it out as is something we have been working on for a long time and would love to know your thoughts!

We will also have a click and collect service which will be available soon which is very exciting for us!

This would be very dangerous for me! Any excuse to shop and if it’s made easy then even better! What new brands have you taken on for SS14?

New brands this season for Kids Cavern are MSGM Milano which is a mini me of the ladies collection.  Also, Jack Wolfskin. D Squared

MSGM!! My favourite! I absolutely love the brand!

Thanks so much for joining me on CCT today it was great to have you on the show and to hear more about Kids Cavern!

For more information and to check out the store visit the official website at:

Join me next week for more chinwagging! Hope you all have a f-a-b-ulous week!

Until next time…Big kisses <3 Kate xox

Images courtesy of Kids Cavern.

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