Behind The Scenes: Tiny Imperfections
Q & A with Creative Director Jessica Vereecken:
JS: What lead you to create Tiny Imperfections?
JV: I have a son Cas, who has had a severe hearing loss since he was 2.5yr (very sudden deafness), and has an implant and a hearing aid. Cas is photogenic and models from time to time, however, I feel that the brands are afraid to show a child with a tiny imperfection in their campaign.
JS: Where did you get the inspiration for the story from?
JV: I wanted to create awareness about tiny imperfections in the kid’s fashion world. In adult fashion, you already see a lot of imperfections, like prostheses, wheelchairs, etc. In the kid’s fashion, almost none, yet this is now changing and I would like to be part of that change and help raise the awareness of children with disabilities in advertising. We wanted to feature children with a range of physical imperfections and were lucky to find five children with disabilities ranging from achondroplasia, leg prostheses, cerebral palsy, chromosomal dysfunction to hearing loss.
JS: How did you select the clothing for the shoot?
JV: Coralie selected the clothing and styled the shoot. We wanted to as much as possible to only use Belgian kids fashion brands such as Caroline Bosmans, Bo(y)smans, Aymara, Max&Lola and added Molo, Tarantella, Collegien.
JS: How successful has the project been to date?
JV: We are very happy so far with the response. The edit appeared in Knack Weekend Magazine 28/08 (a Belgian magazine) with five pictures and an interview. We want to reach a large audience with this project as we have still a long battle to fight!
Tiny Imperfections Crew Credits:
Art Direction: Jessica Vereecken
Photography: Ahmed Bahhodh
Styling: Coralie Foulard
Models: Cas, Emiel, Gus, Kaat, Roseline
View further editorials on Junior Style by Ahmed Bahhodh HERE.
Tiny Imperfections Photography by Ahmed Bahhodh – All rights reserved.
Please do not reproduce without permission.