The Haus of JR features a line of children’s luxury designer denim alongside a line of premium basics and creating timeless style. The Spring 2017 Part 2 athleisure collection embodies classic Haus of JR basics with a bi-costal flair. The gender neutral range provides total comfort for your young dudes and dudettes, up to 14 years.
Shop the New collection here.
We catch up with stylist Veronica Alvericci to find out what her inspiration was for the SS17 Haus of Jr lookbook.
Veronica Alvericci: “Creatively we set out to create a cohesive branding campaign that merged the luxurious and aspirational aspect of Haus of Jr while accentuating the gender neutral and older range collection through styling, art direction and casting. It was important to bring a youthful vibe to contrast the street wear aesthetic which we accomplished through the art direction by incorporating an urban surrealism using the premium black & gold Kill Spencer basketball kit contrasted with stark white balloons to compliment the SS17 PT. 2 collection pieces. We cast older than what HOJ is known for to bring awareness to the older range which recently launched. It was also important to make sure that girls played a prominent role in the campaign to provide an empowering image for girls while highlighting the unisex aspect of the brand.”
Assistant stylist @itsgregharper
Photo assistant @MollyMarler
Sarai @sashbowsandarrows, Nolan @NolanGross, Julia @thejuliama, Parker @phix_05, Karisma @karismajeanofficial, Dylan @the_dylan_wizard, Savy @savymonroe, Zadeh @philsmeeze and @maisondemini, Austin @hawk And…. William
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