Japanese Brand Focus: Folk Made by Harumi Watanabe

Junior Style Blog Japanese Brand Focus - Folk Made.

Designed by Harumi Watanabe, Folk Made is a Japanese kid’s fashion brand, which focuses on timeless and unique designs. 

Harumi joins us for our first Japanese brand focus, in this week’s Chit Chat Tuesday Interview series.

Junior Style Blog Japanese Brand Focus - Folk Made.

Designer Harumi Watanabe

JS:  How long have you been designing children’s clothing?

HW:  I was a knitwear designer for a Japanese label before my daughter Kokoro was born.  Six years ago I started to make clothing for my daughter as I could not find the styles I liked available.

JS: When did you launch the first Folk Made collection?

HW: The first collection was launched two years ago in 2015.

Junior Style Blog Japanese Brand Focus - Folk Made.

JS: Where do you get the inspiration when designing?

HW: The design process starts with the collection of keywords that inspire me, then moves to the coordination of colour combinations that have caught my eyes in everyday life – for example, a children’s painting.  I like natural products and textures.  I am also inspired by ethnic costumes and local handicrafts.

Currently, from the beginning of the design process to the sampling, I carry out most of the work myself.  My daughter Kokoro helps a lot and she even designed the logo.  Kokoro models our styles too.

I want to put a smile on the child’s face when they wear Folk Made garment and in turn, the mothers face too.  The designs are well made and can be passed on from generation to generation.

Junior Style Blog Japanese Brand Focus - Folk Made.

 

Junior Style Blog Japanese Brand Focus - Folk Made.

JS: Where can we buy Folk Made?

HW: Folk Made has a web store.  We are very lucky to have 30 stockists in Japan too and as yet we have not taken on any stockists outside of Japan.

JS: Who is your favourite womenswear designer?

HW: Rei Kawakubo.

Junior Style Blog Japanese Brand Focus - Folk Made.

 

Junior Style Blog Japanese Brand Focus - Folk Made.

 

Junior Style Blog Japanese Brand Focus - Folk Made.

 

You can shop Folk Made here.

Follow @Folk_Made.

 

 

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All posts copyright Junior Style Sales Ltd.

Please do not reproduce without permission.

 

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