Seven months ago Looks Like Me launched seven brilliant diverse campaign styled images with photographer Helen Marsden, stylist Yvadney Davis and 15 models (friends & families children) on our books. Raising the profile of underrepresented children featured in advertising and fashion “First agency doing something positive about diversity where it matters. With our kids,” Richard Huntington, Chairman of Saatchi & Saatchi.
Ten weeks after launching with great mentorship from Karen Blackett, OBE Chairwoman of MediaCom, I met with top advertising creatives Nathalie Gordon, Wren Graham and Independent advertising consultant Nadya Powell. We exchanged stories and together we created the SOwhite team, bringing Helen & Yvadney on board to produce diverse and inclusive imagery. Twelve days after our first meeting ChristmasSOwhite went viral. Today we celebrate cultural traditions with EasterSOwhite, creating visibility and paid opportunities for 15 Looks Like Me models. View the Easter Campaign images…
Remaining focused on ethnicity we are achieving the unimaginable, surpassed expectations, providing high visibility of diverse and inclusive imagery in the most fashionable and natural way possible. Today you find our models on billboards across London at both Westfields, TFL London underground, street level and cinemas. I envisioned seeing this day after viewing the wonderful Project Embrace billboard, Riley-Ann, my daughter reaffirmed this by stating “we can do it, why not Mummy we get the train and bus every day.” Brilliant news, these images are now accessible to everyone via Getty images!
Looks Like Me is living the dream #morethanatoken, being the change we want to see, raising the profile and positive representation of Black and Ethnic children, showing inclusive joy and happiness through featured fashion & advertising campaigns. This is a fantastic beginning of many more great things to come from Looks Like Me.
Massive thank you to everyone involved that made this campaign possible and visible!
Visibility: Getty Images, Primesight, Exterion, #sowhiteproject & #lookslikemeuk
Mentor/Partners: Karen Blackett – MediaCom & Nishma Robb – Google.
Partners: Eldeman, BBH, Creature, Sunshine, AnalogFolk, Saatchi & Saatchi, AMV BBDO, MediaCom, Google, DigitasLBi, New Look, Isober.
Models: Looks Like Me Talent/Model Agency further details here.
Sowhite Founders: Selma Nicholls, Nadya Powell, Nathalie Gordon and Wren Graham.
Photography: Helen Marsden
Styling: Yvadney Davis
Videographer: Michael Adeyeye
Parents: Looks Like Me Agency
Hair: Selma Nicholls
Celebrating the LLM glow with Viridian Coconut Oil!
Have a great Easter break,
from Looks Like Me.
View the last campaign here.
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