Guest contributed by Ebony Ugo and originally published at Blau4Blau
When you create something good people will come and STAY! You kind of just know when a brand is going to be promising out of the gate. That was definitely the case for me when I discovered Même. I could see that designer Reina Acab had a vision and that she was in it for the long haul. And my predictions were cemented when I met her last March during the Playtime NYC tradeshow. She’s a pint size woman with a tenacious personality! I can remember her being so enthusiastic as she talked about her new baby at the time, Même.
As Reina mentioned to me in an email early last week, the process of birthing and growing the brand has been trying but rewarding. She’s encountered a few obstacles along the way but never wavered in her decision. I respect her transparency the most, she’s taken her consumer via Instagram along for the journey. She’s allowed her followers to see all of the tweaking and testing of products, forging an invaluable relationship with her customers.
The feeling I get when I have the opportunity to write about a brand I genuinely stand behind, is indescribable. It may sound like I’m being dramatic but think about something that makes you uber excited, yep that’s what i’m talking about! I’ve been poring over the latest Même campaign images repeatedly since receiving them in my inbox last week. The message is strong, apt and is conveyed wholly through the clothing.
The collection Chapter 1 | We Are The Same is edited to thirteen pieces available in sizes 6 mos.-10 yrs. Keeping a minimal approach with heavy attention to details, a blend of separates and outerwear with polka-dot, stripes and solids in signature Même color ways of black and white. The genderless collection, can be mix and matched with endless possibilities. Sometimes I’ll hear people say, let kids be kids, why are you dressing them up etc. but all of these pieces are equally stylish and comfortable. There is a singular theme throughout the collection, every piece is non-conforming. Culottes, oversized shapes as seen on the Juju/Jordan jumpsuit, kimono sleeves on the Remi shirt, balloon trousers, pure comfort. And she didn’t stop there, small details are abounding like the diagonal belt loop on the Jin culottes, an inner pocket on the Mercy extended varsity jacket and pleated wrist cuffs on the Marley extended button up shirt. The casting of the models and creative direction give a refreshing nod to current times and trends, while still exuding the MOST individuality.
Visit www.memekidswear.com to pre-order Collection 1
Ebony Ugo is a fashion stylist and curator of Blau4Blau, named by WGSN as one of the top 5 Tumblr blogs to inspire children’s fashion globally.
