New Dot to Dot London Showroom: Independent Brands in the Spotlight

An Art Installation made for the event by Urban Academy, an education centre run by Kids Company, London.

Last weekend I was fortunate enough to spend my time amongst 15 creative individuals and their teams at the Dot to Dot London Showroom.

Dot to Dot London is a collective of 15 Independent Children’s wear & Lifestyle brands from the UK, who have come together to show their AW14 collections in an alternative space & put Independent UK Brands in the spotlight.

It was great to see both established and new brands showing at Dot to Dot London showing their AW14 collections.  Click read more for a sneaky peak at AW14 collections…

The showroom was held at the V&A Museum of Childhood, in Bethnal Green (one of my favourite places to take the boys) and offered a friendly and relaxed atmosphere for buyers and the press to get to know the designers behind the brand and their collections. One of the key things I noticed was the great support each brand had for one another and I think this helped to create a more personal touch to the event.

I have kept an eye on some of the brands from when they first started out, for example Loud Apparel. The designer Selena first bought a suit case of samples for me to view, a few years back at one of the Junior Style events and it is great for me now to see Loud Apparel as an established brand and part of the NEW London showroom. Some of the brands at the showroom i have worked with and or they have taken part in our Events, so with this in mind it is very hard for me to select favourite’s, so here is a selection of brands and their collections.

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Clothing from Indikidual, Lilwen, Jake and Maya, Loud Apparel & Nixie Clothing.

Children’s clothing was featured alongside, accessories, footwear, babywear and gifts.

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Indikidual, Becky Baur, Corby Tindersticks, Poconido, Madame Chalet, Little Troll, Lilwen, Little Mashers Accessories.


Aravore, Ava & Luc, Poconido clothing.

UK Brands that took part in the first Dot to Dot London were, Ava & Luc, Aravore, Corby Tindersticks, Little Mashers, Lilwen, Lound Apparel, Nixie Clothing, Poconido, Marmalade & Mash, Little Titans, Indikidual, Becky Baur, Madame Chalet & Jake and Maya.

A further selection of images of the collections, are available on our Instagram account JuniorStyleLondon

It will be great to see Dot to Dot as a permanent fixture to the calander of trade shows.  I also hope Dot to Dot London keeps its more personal feel and intimate settings, where buyers and the press can really truly absorb & appreciate the immense creativity, in the same way i did over the two days.

Dot to Dot London will be back at the Museum of Childhood in July.  For further details contact

All images belong to the author of this post Romaine Coonghe.

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