Pitti Bimbo kicked off the AW19 season by connecting the visitor’s experience by introducing multi-sensory boxes throughout the pavilions. There is always lots to celebrate at Pitti with new brands showcasing their first collection, brands launching their Fall19 collections, runway shows, awards and events – Celebrating 60 years of Barbie!
The Infinity Box was the special video art gallery where you can immerse into a high visual energy experience.
The Show Box was an integral part of Pitti Bimbo show which was the focus for talks, ideas and special contributions. The show box also illustrated a range of videos from Style Piccoli, Kid’s wear Magazine “Eyes up, Eyes Down, see what’s been grown” and Milk Magazine “In Situ in Vivo” By Katrine Roheberg and young seniors by Elisabeth Toll.
Other experiences and events took place in the Park Box, Recharge and the Silence Box.
With regard to fashion, there was a re-appearance of brands form the 90’s for example, Caterpillar and Sergio Tacchini, aimed for the teen streetwear market.
The Pitti Bimbo Runway shows are always something to look forward to and on the 17th January 2019, the Children’s Fashion From Spain focused on Spanish brands, AMAYA, BOBOLI, ABEL & LULA, MAYORAL, TARTALETA, TUC TUC. Other shows featured brands that were exhibiting at the show within the pavilions KIDZFIZZ and APARTMENT, and outside of the Pitti Bimbo show was the much anticipated Monnalisa runway show.
New licensing inspires new brands and trends
Sergio Tacchini was a key player in athletic sportswear alongside Fila in the early 80s/90s before Nike and Adidas came to the forefront. Sergio Tacchini had sponsorships with key tennis players of that time, i.e. Gabriela Sabatini, Jimmy Connors, Pat Cash and John McEnroe. We now see brands of the early 80s and 90s making a resurgence into fashion but focusing on the tween and youth market where this style is relevant and current for that laid-back pairing for tweens and the youth market. These labels are just as important as the branded designer labels of household names such as Fendi and Gucci. However, the athleisure market is blurring the lines of comfort, style with dress up and dress down approach to styling for children’s wear. The duck down puffers, slick trousers bottoms and slogan sweats have the nostalgia of the 80s /90s colour waves, design details and textures.
“You better go in your attic and pull out your old vintages Sergio Tacchini and show your kids how it’s really done”.
Caterpillar. We all know Caterpillar is recognized for construction machinery and has an extensive timeline since the late 1800s. However, Caterpillar came to the forefront within apparel around 1994 with its Caterpillar work boots, with the license being sold to Wolverine World Wide. Caterpillar competed with Timberland and Rockport boots within the early 90s to hold their market position. Now Caterpillar has surfaced within kidswear just like Sergio Tacchini, with jeans, puffers, sweats, joggers, slogans Tees all with the Iconic yellow and logo. This is a fresh approach for teen wear, with the new season sees T-shirts with raised lettering and embossed prints.
It’s all in the detail: Sweatshirts had Velcro slogans, quirky slogans with meaning and zip pockets on the back of the sweatshirts. (Daniele Alessandrini)
Emerging brands:
STMA collection are new to children’s wear market they have an elegant women’s wear range that is deep-rooted in underground culture but designed with details that make a difference for any teens wardrobe.
“STMA collections are the result of accurate research brave experiments and unusual juxtapositions elegant and feminine items rooted in the underground culture and now part of a chic and well-researched world. A design characterised by certainties and defined volumes, elegant as well as shameless details. A pure and delicate line, characterised by perfect wearability, by trendy forms and important details that make a difference”.
The herringbone pattern on the collar, cuffs and pockets define and adds detail to a simple design. This also adds a lot of class and a grown-up feel to girls outerwear. The Herringbone pattern for outerwear can be seen a lot in brands with bold contrasting colour patterns on the cuffs and pockets.
Velvet made an appearance in different product categories for children’s fashion and can be seen in trims, quilted jackets and dresses, which is great for the party season!
Textiles and Details: Stella Jean
View Children’s Fashion From Spain AW19 runway show at Pitti Bimbo 88 HERE.
Photography Lauren Morrison. Follow Lauren on Instagram @mi_bambino_com – All rights reserved.
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