The tradeshow season kicks off with the 90th edition of Pitti Bimbo which takes place from the 16th-18th January 2020. The fashion fair held bi-annually in Florence, Italy has been at the epicentre of kid’s fashion for the last 45 years and established itself as the number one trade show in the kids’ fashion world.
The theme for the winter fashion fair is ‘Show Your Flags’. Pitti is like the United Nations of Fashion where every brand has its own flag, but also where each one of us can become our own flag with our unique message!
Recognising the landmark of 45 years of Pitti Immagine Bimbo the show will celebrate with new creative installations, an International portfolio of clothing labels ranging from designer to small experimental brands, alongside international collaborations and a calendar of not-to-be-missed fashion shows and exhibitions.
What’s new for the 90th edition of Pitti Bimbo?
Alongside the many kid’s fashion labels that will be showing their new collections, there will be the ‘not to be missed’ fashion shows, presentations, cocktail parties, exhibitions and much more. Here is a list of some of the highlights.
Are you ready to hit the runway? The Apartment and KidsFIZZ areas both have their regular shows with a selection of labels from each area, as well as a show featuring Children’s Fashion from Spain and Portugal. Premium label Monnalisa, will hold a fashion show in town at Stazione Leopolda, on January 16th. The shows are always a must for Junior Style. Follow our Instagram stories during the fair for highlights from the show.
One of the highlights of the next edition of Pitti Bimbo will be a prototype concept store by CILAB (Creative Industries LAB) and The Playful Living which will focus on the effects of digital transformation in the retail world.
Danish label Christina Rohde and Caroline Bosmans will show their collections for the first time at the 90th edition.
The US Magazine Hooligans will celebrate its 5th anniversary at the fair with an exhibition focussing on the five senses.
United Colors of Benetton makes its debut at the Teatrino Lorenese, within a colourful, playful and lively world created by Jean-Charles de Castelbajac in “65 Benetton Street”.
Historic French children’s fashion house Petit Bateau and online platform Treedom present a new environmentally and socially sustainable project which focuses on planting a tree with each purchase of a new birth kit in organic cotton.
Internationally renowned photographer James Mollison who is known for his social and cultural projects will present ‘PLAYGROUND’ exhibition – a display of photographs of schoolyards from all over the world, exploring the way children play and learn.
The Central Pavillion Top Floor will remain dedicated to the Kids Lab, an area dedicated to independent kidswear labels. You will be able to browse the collections in the KidsFizz area, EcoEthic, The Nest and Kid’s Evolution section.
With over 500 brands from around the globe, 10 special sections of the show to visit, whether you are a buyer or press, you will be sure to leave the show having discovered new brands and be up to date in the kids’ fashion world!
View previous posts on Junior Style featuring Pitti Bimbo Trade Fairs, click HERE.
Photography courtesy of Pitti Bimbo Immagine – All rights reserved.
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