“PittiTime” is the theme of Pitti Immagine’s winter fairs and the new Pitti Bimbo ad campaign, directed by Leonardo Corallini and coordinated by creative director Angelo Figus.
Perceived, intuited, tangible, virtual, fleeting, ungraspable: time is not something that flows uniformly from the past to the future, as strictly measured by clocks. It accelerates, it decelerates, always seeking its rhythm.
Alice asks the White Rabbit: “How much time is forever?” He replies: “Sometimes, just a second.”
So let’s sync up our clocks; the countdown has begun. It’s PittiTime
Pitti Bimbo 98
17-20 January 2024
Fortezza da Basso, Florence
Read previous articles about Pitti Bimbo here