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Pitti Bimbo

“PittiTime” is the theme of Pitti Immagine’s winter fairs and the new Pitti Bimbo ad campaign, directed by Leonardo Corallini and coordinated by creative director Angelo Figus.
Perceived, intuited, tangible, virtual, fleeting, ungraspable: time is not something that flows uniformly from the past to the future, as strictly measured by clocks. It accelerates, it decelerates, always seeking its rhythm.
Alice asks the White Rabbit: “How much time is forever?” He replies: “Sometimes, just a second.”

For children, time is play. It allows them to wander from one era to another, from dinosaurs to astronauts. It’s a fantastic trip that erases both distance and the clock hands. These inspirations and themes captivate generation after generation with a mystifying continuity, echoing in a child’s imagination through everything from clothing and accessories to design and storytelling, linking together all these different worlds— ANGELO FIGUS, creative director

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