UPA SS18 Collection: Unleashed Princess Army

Founded in 2015 in Ireland by Vaida Rasciute, a mother of three, UPA childrenswear label is designed to be cherished and passed down to the next generation. The timeless, heirloom styles are elegant and delicate.

‘We take time in creating, making and we do pay extreme attention to presentation.’ – Vaida

The SS18 collection is inspired by the rebel inside of designer Vaida, who wishes ‘to draw people to the core of humanity, the cause of our existence, our life,’ wishing to help change the way people think and inspire their daily lives. ‘UPA is a silent invitation to STOP’ notes Vaida.

Citing less is more and quality is of the utmost importance, the collection is made of either 100% silk or 100% linen, with each dress individually dyed using plant dyes.  The natural fabrics used help ensure the easy to wear styles aid your daughter to feel more confident and comfortable being themselves.

Vaida states, ‘We want girls to feel that it is not being trendy that makes you cool.  Cool is being yourself!’

We love SS18 campaign images by Kristina Kairiene which shout girl power!

The collection will be available on Monday 30th April 2018.  Visit the website here.  Keep up to date with UPA Kidswear at @upa_kidswear


Photography by Kristina Kairiene and styling by Vaida at Carrot Inc.

Videographer Mark David Acoba.


View more brand collections here.



All posts copyright Junior Style Sales Ltd.

Photography Odry Photography – All rights reserved.

Please do not reproduce without permission.

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