CWF Unveils Kids Around with a Landmark Show at Palais de Tokyo
The renowned high-end children’s ready-to-wear group CWF is entering a new phase of its development with the launch of its new label, Kids Around. The brand will be officially introduced during a fashion show bringing together all of the group’s maisons — including Lanvin, Kenzo Kids, Marc Jacobs, Boss, Zadig&Voltaire, and Karl Lagerfeld — at the iconic Palais de Tokyo on March 11.
A Fresh Vision Rooted in Vintage Sport and Riviera Elegance
For its debut collection, Kids Around presents a wardrobe inspired by vintage sportswear, reimagined with playful patches and bold wide stripes. This athletic influence is softened by the effortless elegance of the French Riviera, resulting in a distinctive aesthetic that feels both relaxed and refined.
Designed for girls and boys aged 4 to 12, the silhouettes strike a careful balance between style and comfort. Quality fabrics elevate everyday dressing, while a palette of bright, luminous colors reinforces the collection’s vibrant spirit.
Kids Around expresses a fashion vision that is optimistic, joyful, and in motion — yet always grounded in timeless chic.
A Strategic Turning Point
The launch of Kids Around also marks a strategic milestone for CWF. Accompanying the collection is the opening of a new multi-brand boutique concept at 113 Avenue Victor Hugo in Paris, operating under the Kids Around banner.
This development underlines the group’s creative ambition while strengthening its position within the premium segment of children’s fashion.
With this new chapter, CWF not only expands its portfolio but reaffirms its commitment to shaping the future of high-end childrenswear — where heritage brands, contemporary energy, and elevated everyday style come together under one dynamic vision.
