On March 5, New York welcomed a joyful celebration as the special John Richmond x Eva Leah capsule collection launched exclusively at Saks Fifth Avenue. Guests gathered at the iconic flagship department store to experience a collection that blends bold attitude with playful creativity.
The evening marked an exciting milestone for the young creative force Eva Leah, whose collaboration with John Richmond brings together edgy design with youthful energy. (From the editor: read our exclusive interview with Eva Leah to learn more about the inspiration behind the collection.)
For the occasion, the event space inside Saks was transformed into a stylish amusement park, setting the perfect stage for the collection’s vibrant spirit. The immersive setup transported guests into a world of playful fashion, where every detail reflected the carefree excitement of a perfect day at a theme park.
Guests were treated to a fun selection of nostalgic snacks that delighted both kids and adults. Mini burgers, chicken nuggets, and classic milkshakes created the feeling of a festive fairground, while cotton candy—presented almost like an art installation—added a whimsical touch to the atmosphere.
The John Richmond x Eva Leah capsule is designed for cool, confident, and edgy girls, offering pieces that balance bold style with everyday comfort. The collection encourages creativity through mix-and-match styling, allowing young fashion lovers to create endless outfit combinations—perfect for daily wear or special occasions.
Adding an extra layer of excitement to the launch, guests had the opportunity to personalize their purchases on-site. Items could be customized with embroidery, patches, and accessories, turning each piece into a one-of-a-kind statement.
The collaboration began in New York when the team from John Richmond first met Eva Leah during Children’s Show, a biannual elevated kids’ fashion and lifestyle trade show. Discovering a shared creative vision, the partnership soon evolved beyond a traditional ambassador role, giving Eva the opportunity to take part in the design process and bring her ideas to life through this special capsule collection.
The celebration perfectly captured the spirit of the collaboration—playful, expressive, and unapologetically stylish, just like the girls who will wear it.
