Playtime Paris AW26/27: Where Children’s Fashion Is Truly Made With Love
This January, Playtime Paris returns as the essential meeting point for the global children’s fashion and lifestyle industry, bringing together more than 280 brands from 38 countries under one roof. From birth to adolescence, from emerging labels to established names, the show promises a rich and carefully curated panorama that reflects the real needs, values, and aspirations of today’s contemporary families.
For the Autumn–Winter 2026/2027 season, Playtime introduces a powerful and meaningful theme: “Made With Love.”More than a slogan, it is a philosophy — and the common thread, or fil rouge, that runs through every aspect of the show.
A Red Thread That Connects Creativity, Craft, and Community
Literally translated as “red thread,” the fil rouge serves as a guiding force throughout Playtime Paris. It invites visitors to wander through the aisles while discovering exhibitions, workshops, immersive activations, and brand-led experiences that highlight exceptional craftsmanship, family-run success stories, sustainable practices, and inspiring collaborations.
This theme is not only visible on the show floor but also extends into Playtime’s digital world, through editorial content and features that shine a light on brands with outstanding savoir-faire, ethical values, and a deep respect for creativity.
Trend Spaces Shaping the Future of AW26/27
At the heart of the trade show, three dedicated trend spaces — Fashion, Lifestyle, and First Timers — set the tone for the upcoming season. Carefully curated, these areas reveal the key colors, materials, themes, and moods that will define Autumn–Winter 2026/2027, offering buyers a clear and inspiring vision to guide their selections.
Meanwhile, the Creative Studio will host twelve talented illustrators, each unveiling original motifs destined to dress the collections of tomorrow — a reminder that imagination and artistry remain at the core of children’s fashion.
Knowledge, Exchange, and Inspiration
Playtime Paris is more than a trade show; it is a place for dialogue and growth. Exclusive conferences provide concrete insights into market trends, while personalized meetings with industry experts allow brands to refine their strategies and better anticipate the future.
True to its inclusive spirit, Playtime also reserves a special space for children, offering creative and playful workshops designed just for them, proving once again that creativity truly knows no age.
Nearly 20 Years of Defending Meaningful Creation
Founded with care, intention, and a love for detail by Hortensia, Marie, and Sébastien, Playtime has spent nearly two decades championing a unique vision of children’s fashion. Over the years, thousands of brands have showcased their collections across Playtime events in Paris, New York, Tokyo, Berlin, Las Vegas, and Los Angeles, evolving alongside the industry while staying true to their core values.
Today, Made With Love stands as both a statement and a commitment — to protect and nurture a sensitive, inspiring ecosystem at a time when ultra-fast fashion threatens creativity, craftsmanship, and authenticity.
Behind every collection are designers, artisans, and often family-run businesses who imagine, innovate, and pass down precious know-how from generation to generation. This wealth of expertise is what Playtime continues to support and celebrate.
MORE INFORMATION AT WWW.ILOVEPLAYTIME.COM
