Pitti Bimbo 102: Motion with Penguin PITT
As the new year begins, the children’s fashion world gathers in Florence for Pitti Bimbo 102, taking place on 21–22 January 2026 at the iconic Fortezza da Basso. This winter edition unfolds under the editorial theme MOTION — a celebration of movement, change, and evolution, perfectly capturing the spirit of a sector that never stands still.
From creative ideas in progress to collections ready to step into the future, Pitti Bimbo 102 sets everything in motion — with Penguin PITT, the show’s mascot, waddling joyfully from one discovery to the next.
A Fresh Format with a Cozy Winter Feel
This season, Pitti Bimbo invites visitors to explore a new exhibition route on the Top (Attic) Floor of the Central Pavilion. More intimate and thoughtfully designed, the space encourages slower moments, deeper conversations, and meaningful encounters between brands and buyers — the kind that spark long-lasting collaborations.
Adding to the creative energy, Pitti Bimbo 102 runs alongside Pitti Filati, opening a dialogue between kidswear and the world of yarns and knitwear. A perfect match for a winter edition, this synergy offers a richer perspective on textures, materials, and craftsmanship — something even Penguin PITT would approve of, wrapped up snug and stylish.
THE NEW EDIT: Contemporary Creativity Takes Center Stage
One of the most exciting highlights of this edition is THE NEW EDIT, a contemporary project led by Spanish brand Bobo Choses. Known for its playful spirit, conscious approach, and strong storytelling, the brand sets the tone for a space where fashion becomes interactive, expressive, and full of imagination.
Joining Bobo Choses are inspiring labels such as Maison Mangostan, Mini Rodini, Piupiuchick, Tinycottons, The New Society, and True Artist. Beyond showcasing their Autumn–Winter collections, these brands will surprise visitors with special installations, presentations, and live activations, transforming the space into a creative playground — one where Penguin PITT might just pop by to steal the show.
Lifestyle, Art & Stories Beyond Fashion
Pitti Bimbo 102 continues to expand its universe with the return of The Family Circle, a curated lifestyle space imagined by Hamburg-based curator Nadine Jung. From design-driven accessories to refined home objects, this area reflects the evolving lifestyle of modern families — thoughtful, aesthetic, and full of personality.
Creative collaborations with MILK Magazine and exhibitions such as “Il cambiamento [Change]” add an artistic and cultural layer, reminding us that Pitti Bimbo is not only about what children wear, but also about how they live, grow, and imagine the world.
More than a trade fair, Pitti Bimbo is a meeting point for the global kidswear community — a space where trends are decoded, stories are shared, and the future of children’s fashion is shaped with care and vision.
So mark your calendars for 21–22 January 2026.
Bundle up, follow Penguin PITT, and step into a winter edition of Pitti Bimbo 102 that promises warmth, creativity, and plenty of magic — even in the heart of winter.
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