The Waste Land an editorial inspired by childhood memories shot in the industrial hometown of the creative team Feli and Pepita, close the Rhine river.
Scroll down to find out more about the team behind The Waste Land.
JS: What is the inspiration behind the editorial “The Waste Land”?
FP: We were thinking about a location with an atmosphere that suits the fall season as we had all these colourful clothes from the new season collections. Going back to our childhood memories we were led to places where we’ve been as kids. The story was shot in our industrial hometown. It was an emotional journey.
All Images were made on the same street in the old part of town, close to the river Rhine.
JS: How long have you and Pepita been working together?
FP: We started working together in 1995 for Kid´s Wear Magazine. Pepita was fashion editor in Chief and Feli was working as an editor.
After some years of working as a freelance stylist, copy-writer, and DJ, we started in 2007 working in common art production and photographic work.
JS: What drew you to creating kids fashion editorials?
FP: Kids are the most inspiring people you can work with. They are free to be themselves and they love to play at the same time. It´s always like having a birthday party!
Find out more about this creative duo, here.
The Waste Land Crew Credits:
The Waste Land Clothing Credits:
Slide 2 Image 1, Yverson – The Animals Observatory Joggers and Sweat Shirt, Levis Jacket, Flake Socks, Young Soles London Boots. Image 2, Joy – Coat from Kenzo, Shirt from Lanvin, Woolen Vest from Soft Gallery, Kenzo Leggings, Kenzo Rubber Boots.
Slide 3 Image 1 & 2, Noah – Raspberry Plum Jacket, Paul Smith Pullover, Hello Simone Pants, Young Soles London Shoes, Falke Socks.
Slide 4 – Image 1 & 2, Yverson – The Animals Observatory Jacket & Trousers, Raspberry Plum T-Shirt, Flake Socks, Young Soles London Shoes, LOVE garland from Oeuf NYC, @oeufnyc.
Slide 5 – Image 1 & 2, Luna – Lanvin Coat, Little Pushkin Dress, Flake Socks, Simonetta Shoes.
Slide 6 & 7 – Noah – Fendi Shirt, Paul Smith Blouson, Lanvin Pants, Fendi Sneaker.
Slide 8 Image 1 & 2, Joy – Little Pushkin Coat, Lanvin Dress, Flake Tights, Simonetta Boots.
Slide 9 – Image 1, Yverson – The Animals Observatory Joggers and Sweat Shirt, Levis Jacket, Flake Socks, Young Soles London Boots. Image 2, Luna – Blouse and Skirt from Raspberry Plum, Flake Socks, Simonetta Shoes and Soft Gallery Blouson.
Slide 10 – Image 1 & 2, Yverson – Fendi Jacket, Little Pushkins Shirt & Pants, Dr Martens Boots.
Slide 11 – Noah – Fendi Long Sleeved Shirt, Paul Smith Pants, Young Soldes London Shoes.
Slide 12 – Image 1, Luna – Blouse and Skirt from Raspberry Plum, Flake Socks, Simonetta Shoes. Noah – Raspberry Plum Jacket, Paul Smith Pullover, Hello Simone Pants, Young Soles London Shoes, Falke Socks.
Slide 13 – Joy – Little Pushkin Coat, Lanvin Dress, Flake Tights, Simonetta Boots.
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Photography Feli & Pepita – All rights reserved.
Please do not reproduce without permission.