The last few weeks have been a busy time here at Junior Style due to press events where the coming season collections are showcased. Generally, we do not cover press events on the blog and showcase our top picks on social media, however, the Alegre Media SS18 press event held at The Hoxton Hotel in Shoreditch deserves a mention on Junior Style.
The one of a kind event kicked off with some high energy mini dancers getting guests into the groove for things to come. The dancer’s wore T-shirts designed especially for the event in a collaboration between Alegre Media and Buttercrumble Creative, of which we are lucky to have our hands on one of these!
The young models wore styles from SS18 Molo, Isossy Children, Loud Apparel, Love Made Love (image below), Gardner and the Gang, Plae UK and Mini Hellavagirl collections.
The glamorous stylist and a contributor to Junior Style Yvadney Davis commented saying she ‘loved the sporty Isossy pieces which mixed print with traditional sportswear and absolutely everything Loud Apparel!’ View Yvadney’s recent post on JS here.
Star of the show Kate Hill below wears a fantastic sequin catsuit by Hellavagirl, who launched their mini collection at the Alegre Media press event.
Mini Models had lots of fun and were well behaved – all 19 of them! Below Farouk James modelling Isossy Denim Collection and our own #jrstylekid Ethan wearing Loud Apparel.
It is a hard life being a model. King Che features here with two exhausted models!
It is a Family Affair! Founder of Alegre Media, Kate Hill and former contributor to Junior Style with her brother Wyatt. Kate’s mum Debbie and dad Ernie were also in attendance helping create the great atmosphere which constituted to the Team Alegre event being truly unique.
To be kept up to date on Alegre Media SS18 brand collection launches follow Alegre Media here.
For full details on the press event visit the Alegre Media blog.
Photography: Alex Coman – Images 7,8, 9,70. All other images Alex Cooper.
Models from – Mini Models Agency, Signature Model & Acting Agency and Zebedee Management & Arts.
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