Founded by Mijin Kim, Imoimo Kids offers stunning resort and beachwear collections that are brimming with femininity and bohemian elegance. From bright tropical and floral prints on ruffled rompers and sweet separates to tiered dresses with cut-out shoulders, funky tassels, and lace details, Imoimo’s Spring Summer 2018 is beach, wedding, and graduation-party ready for your little ones.
Soft cotton jersey dresses, in short, midi, and maxi length ensure lots of options whether you’re packing your bags for a tropical getaway or just a day of museum-hopping in your home city. We’re in love with the open-backed eyelet crop tops and matching capri pants and the panelled shifts with pointed collars have a sweet vintage vibe that is simply swoon-worthy.
Our favourite prints include bold blue and soft pink florals—some diminutive and others statement-making— but what endears us most to Imoimo is the perfect balance they strike between feminine and functional—everything is fit for a princess but never fussy or precious.
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