Playtime Paris is dedicated to helping support new brands within its show. Two years ago Playtime Paris launched it’s ‘New Now’ section – an area designated to showcase twelve emerging brands that are new to the Trade Fair each season.
The twelve brands chosen for the New Now area, display great craftsmanship and all have a genuine story that the consumer can connect with which helps them buy into the brand and become a loyal customer.
Scroll down to view the 12 brands showcasing in the next edition of Playtime Paris, selected by #girlboss Romaine.
An eco-friendly, organic and hand made Turkish brand produces the best hand-knitted yarns and other organic cotton garments for the little ones from 0 to 5 years old. Dedicatedly designing timeless pieces focusing on quality, sustainability by empowering women, babytoly’s clothes are all made in Eastern Anatolia.
Creating functional and play-friendly gear for active kids, the brand’s garments are designed to facilitate the movement without restricting it in any way. Based in the Northern English seaside resort Blackpool, fun is the core part of compass’ DNA.
The brand produces unique romantic clothes, believing in a new ethical and environmentally conscious fashion. Cosmosophie wishes its clothes to serve your family for generations.
Daily Brat is an Amsterdam based baby & kidswear label specially designed for stylish and conscious boys & girls. Its SS20 collection is filled with vibrant colours, easy to wear silhouettes, the coolest prints, soft & organic fabrics, and for the first time swimwear. All collections are fairly made in Portugal. (below)
‘imoimo kids’ is a contemporary kidswear brand, specialized in romantic kidswear to be worn throughout the holidays and beyond. The sophisticated designs are not only for a travel-ready wardrobe but also for special occasions, conveying feminine loveliness through flower motif lace, ruffles and embellishments.
Being an emergent brand, LU KIDS is locally producing modern stylish clothing using high-tech interactive fabrics for adventurous children. Most of the time, the brand creates unisex clothes with relaxed fits made from organic cotton with eco-friendly prints and water-based inks.
Lunares en Mayo
Lunares en Mayo is a Spanish fashion brand for children. Being passionate about fashion, the brand’s main source of inspiration is children! Being different is what makes us unique, for us fashion should be stylish and fun.
Möm(e) is a Portuguese brand born from the unconditional love that protects, cares for and seeks unceasingly the best for children. The brand looks for the best Portuguese artisans, whose hands, full of history and that know how, translate passion, care and concern into each detail still choosing eco-friendly materials to guarantee the best for your family and the environment. (below)
on cloud nine
Creating irresistible, high-quality nightwear made of organic 100% cotton, the brand believes that the inner balance is the true essence of beauty. On cloud nine creates classic elegant nightwear for the little ones using soft woven fabrics with weaved patterns and structures.
The brand believes in making a positive impact by teaching children to care about the clothing they wear and how it is made. Striving to cultivate an appreciation for quality over quantity and prove that slow fashion is a more sustainable choice.
Wee Monster is a kidswear brand with a spunky spin on it. The mantra behind the brand is about celebrating the idea: “Kids should be kids.” In each collection, it combines simple, edgy designs with high-quality fabrics. Comfortable enough for kids to play tag or go down a slide, every piece of the brand is made with love in LA.
weekend house kids
Born in 2018, Weekend House Kids is an eco-friendly children’s clothing brand. All of its garments are made in Mataró, implementing high-quality standards and local circular economy principles. Loving nature, animals and all the surrounding beauty, the brand cares for the environment and people.
Don’t miss your chance to check out these brands at Playtime Paris coming up soon (June 29-August 1)!
View further posts on the recent Playtime Trade shows HERE.