Interview by Jennifer Irizarry @jennyfriend
I make no secret of my love for The Animals Observatory so it was pretty dreamy interviewing Creative Director Laia Aguilar for Junior Style London. Enjoy the fangurling, er, interview:
JI: I loved your interview on Pirouette—I can spot a fellow introvert a mile away. Given that your home is your sanctuary, do you enjoy travel? Can you share a favourite destination you’ve enjoyed with your family?
LA: Thank you very much. My home is my sanctuary. I have had to travel too much for work, though, recently, so have decided to rein it in a bit this year. In terms of a favourite destination for a family trip that would definitely be our paradise island, MENORCA.
JI: Many artists live in a state of creative clutter while others cite the need for a clean slate in order to create. Where do you fall on this spectrum?
LA: I am chaotic and scatter-brained as a creative person but I work very hard so I get a lot done in numerous different areas, be it designing next season’s collection, in relation to the brand’s artistic direction or the photographs for a campaign or the business side of things. The secret is to have a good team around you and put the hours in.
JI: Let’s talk about social media. Specifically, the ‘gram. Love it, hate it, or both? Explain. What are your favourite three accounts of the moment?
LA: I like Instagram and Pinterest. Those are the only ones I use and I use them with very specific, work-related parameters. The role of social media is complex, with aspects that are both good and bad, but it is interesting if you are able to assign it a specific role; setting limits and clear criteria. Otherwise it seriously infringes on your life in terms of both time and privacy.
My three favourite Instagram accounts are: @depassement, @mcastainge and @matteaperrota.
JI: What are your favourite cultural magazines/publications? How about podcasts? What is currently on repeat in your home tv/film/music wise?
LA: My current favourite magazines are The Gentlewoman and Holiday magazine. The HBO intro can also frequently be heard in my house, lol. Netflix too. My husband and I watch an episode of some series or other every night: at the moment it’s The Good Wife.
JI: I have wanted to ask this for a long time: how did you come up with the name Bomar, the dog? I love that print, and so does my daughter. We made up a little story about him based on my grandmother’s dog Bayonne (: We were excited to see him turn up in two collections and hope he comes back again in the future!
LA: Thank you! What a great question! Bomar was the name of a cargo ship we saw one summer in the port of Mahon, in Menorca. We were eating at a restaurant in the harbour and we saw it set sail. Its full name was Bomar Pluto. Isn’t that great? It was beautiful; setting off loaded with hundreds and hundreds of coloured containers and with such a wonderful name… And yes, Bomar will be back for future collections. He’s our TAO mascot!!!
JI: What motivates/inspires you most?
LA: I’m inspired by beauty. Beauty can be found anywhere and when you least expect it. Yesterday, I bought a book I’d never heard of before, by Maurice Sendak, and I fell in love. In the evening I showed it to my family, we went through it page by page.
All rights reserved
All posts copyright Junior Style Sales Ltd.
Please do not reproduce without permission.
Image of Laia courtesy of Laia Aguilar.