DOGSITTERS

Imaginary friends are a big part of childhood — believing in them with all your heart, seeing them when nobody else does, and creating entire worlds where imagination feels completely real. DOGSITTERS is dedicated to all the children who dream of having a puppy: you dream about it, you beg your parents, you imagine yourself as a proud dog owner, walking your new best friend through the city and going on adventures together. And when the real puppy isn’t there yet, imagination can take over.

So, we took that dream a little further. Inspired by those cinematic scenes of dog walkers and dog sitters on the iconic streets of New York, we reimagined them through the eyes of children — with floating balloon dogs becoming their imaginary four-legged companions.

Fashion, childhood dreams, humor, and a little bit of the grotesque all came together on the streets of Chelsea. We spent the morning wandering through the neighborhood with our unusual floating companions, collecting smiles, curious looks, and countless compliments along the way. Even the real dogs seemed interested in meeting them.

The result is humorous and slightly surreal, but at the same time incredibly sincere. Because beneath the exaggerated imagery is something every child understands: the ability to dream about something so deeply that, for a moment, it becomes real.

Sometimes all you need is a leash, a floating dog, a little imagination, and the streets of New York.