This week our featured retailer is the multi-brand online store My Baby Edit. It’s a small independent family run business and was launched by parents Stine Brogaard and Simon Glover, who after the birth of their first son, found that ‘getting baby ready’ was a minefield!
Stine & Simon wanted to create a website that offered exclusive collections, and exciting brands from all over the world and give shoppers a unique and stress free experience when shopping for little ones from 0-24 months.
The website is based around a series of themed ‘Edits’, each designed to reflect a key parent or gift shopping need for example- ‘new born’, ‘comfy basics’, ‘out and about’ and ‘my gift’. The site also includes ‘guest edits’ from stylish influencers across fashion and design industries.
Each edit gives the shopper an overview of the ‘must have’ products – which include a combination of both quality practical basics and new seasonal trends with a playful yet sophisticated approach. The website carries collections from Bloom & Blossom, NoAddedSugar, MOLO, Little Titans By Braveling, Collegien, Pippi Denmark, LULUZULU, Purflo and TeddyKompagniet.
…………And for AW15 some exciting new brands such as Dotty Dungarees, Rockin Baby, BabyAcorn and Pigeon as well as some cool Scandinavian brands.
To keep up to date with the new stock arriving and to receive details on offers etc, sign up to the My Baby Edit Newletter here.. www.mybabyedit.com