We are excited to introduce a new retailer to our site Junior Edition, who are newcomers on the scene- launching just at the start of the year by a husband and wife team. Both Georgia and Nathan work in the fashion industry, and following the birth of their daughter, were disappointed there were so many great kids clothing brands not available here in the UK. They also found it hard to complete outfits without having to shop at several different retailers.
Junior Edition offers a gorgeous curated mix of clothing, accessories, gifts and home decor for kids aged 0-7.
Seeking inspiration from the fashion, art and design worlds Junior Edition pride themselves on offering new and exciting products, and providing something a little bit different to other retailers.
All of the items on offer are well-designed, high quality that kids will have fun wearing and adults will enjoy buying.
Georgia and Nathan also want to provide something new and exciting, and have sourced new designers and brands from around the world, some of them exclusive to us in the UK, as well as offering the very best pieces from your favourite brands.
The company also has a love affair with monochrome with a whole section dedicated to just that. They also are rather fond of strong prints, anything from quirky illustrations or more graphic prints, and these feature heavily in the collections they offer.
For AW15 we have a menagerie of prints – tigers, monkeys, pandas,cats, dogs, bears, foxes, owls, penguins, birds and skulls, as well as some delicious lollipops, burgers, hot dogs and macarons!
The ranges are not separated into boys and girls, as most of the items can be worn by either, instead there is a focus on strong and quirky design detail, prints and quality fabrics. Junior Edition wants to ultimately help you build outfits by providing coordinating pieces, and finishing touches, so you don’t have to shop around forages trying desperately to find something to go with that top you just bought!
We really love this store already as they have a great Ethical policy.
Junior Edition are proud to say that all of their suppliers use responsible manufacturing processes and choose their production countries carefully. This ensures that the Junior Edition our products have a low impact on the environment and that the people making them are healthy and paid fairly.
Most of the brands stocked by the store use organic cotton, or made from sustainable materials.
Packaging is recyclable, and we Junior Edition are committed to using recycled materials wherever possible.
Junior Edition have launched recently with the following brands – Mini Rodini, Tiny Cottons, Huxbaby, Tambere, Ine De Haes, Kid + Kind, Sons and Daughters, Animalesque, Le Petit M and Lucky Boy Sunday, with most other brands following early August.
Sign up to the Junior Edition newsletter and receive 15% discount until the end of August.
To view the collections visit the Junior Edition website.
