Jessie and James – ‘A day without laughter is a day wasted’

‘A day without laughter is a day wasted’   

by Roxzann Weston

Jessie and James, the creatives behind the exciting designer children’s label, first begun their journey separately in the fashion industry for Viviene Westwood.

Jessie and James

Jessie started her studies at the University of Art in Berlin and not long after graduating, Jessie moved to London to join the creative team where she would eventually become the head pattern cutter for Viviene Westwood.

For James, it all began at a London Graduate Fashion Week where his talent was spotted and not very long after he joined the House of Viviene Westwood, as a designer for the menswear line.  It was here, that Jessie & James worked side by side for 5 years and learned their craft.

Jessie & James had always dreamed of starting their own label and after the birth of their baby Billy (aka the Kid), the duo decided to create a fashion label and design clothing that would be fun, edgy and playful, where they could combine their skills and put in to practice all that they had learned.

The interest in the first few garments the couple designed grew rapidly and then this evolved into a whole collection, which now can be found in some of the most prestigious department stores including Liberty London, Harvey Nichols, Mitsukoshi, Isetan and Hankyu Japan.
Jessie and James ethos is to produce British, high quality modern clothing with unique identity. The clothing is fun and enhances each child’s individual character.

Jessie and James always focuses on making each garment comfortable and practical, as well as fashionable and on trend.
The collection is for babies, boys and girls from ages newborns to 9 years.

Follow Roxzann Weston at

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