The 98th edition closed with a final attendance that exceed 1,800 buyers, from over 50 international countries.
Many special events, presentations, talks have animated the Fortezza and launched trends and ideas for next season’s kidswear. Awareness and the will to react, with new energy and creativity at the service of the markets. From Pitti Bimbo and the Fortezza, the kidswear community has sent strong signals, in a time of change for the sector.
“This edition of Pitti Bimbo,” says Raffaello Napoleone, CEO of Pitti Immagine,
“captured a sector that is now more than ever aware of the great transformation it is undergoing and of the injection of energy and positivity needed to face the coming seasons. Our over 200 exhibitors, the Italian and international buyers who came to Florence, have reiterated the importance of meeting at the Fortezza da Basso: to present and discover new collection items and new kidswear fashion trends, but increasingly also to discuss the needs of the market and a distribution system that have been revolutionized in just a few years, by new lifestyles, different consumer habits, and rapid social changes. Among the operators, we recorded a strong determination to share new strategies to reach
consumers, network, and collaborate more in promotion and sales. Overall, we recorded a slightly lower attendance compared to last January, especially from Italy; a result, however, expected given the strong restructuring of the Italian distribution. But those who participated at the Fortezza during these three intense days were a selected and high-quality audience of buyers, determined together with our exhibitors to re-energize the sector.”
Pitti bimbo 98 (Florence, 17-19 January 2024) attracted over 1,800 buyers, with the foreign front representing over 500 attendees (about 30% of the total) from more than 50 countries.
This edition’s top 12 foreign markets were Great Britain, Spain, the United States, Germany, Turkey, France, Russia, China, Belgium, South Korea, Brazil, and Saudi Arabia.
Photographer: Emily Kornya
Ream more about Pitti Bimbo here
