Rock ‘n’ Ice cream, the perfect combination of fashionable clothes, retro ambience and sweet treats!
Q & A with Natalie Sartisson:
JS: You feature just one clothing brand in the Rock ‘n’ Ice cream, Korean label Airfish, why did you decide to use Airfish in the editorial?
NS: The new Airfish collection with its sweet names such as « Strawberry Dress » and « Banana Skirt » had me thinking of sweet treats and ice cream! I love the labels retro vibe!
JS: How did you choose the location for the shoot?
NS: The retro feel was undeniable so it was a given that I had to take those clothes to a vintage location. There is a perfect ice cream parlour in the heart of one of Montreal’s busiest neighbourhoods with a definite fifties vibe.
JS: I bet the models loved the location.
NS: Oh, the fun it was for the girls as they were able to help themselves to homemade salted caramel ice cream or the chocolate chip version! They loved the sweet treats!
Creative Direction: Valerie Lavoie. Follow on Instagram @apricessandadoll
Models: Charlotte, Victoria, Raynnie, Zara, Juliette.
Shot on location at Le Blue Boy Artisan Glacier in Montreal.
View more of Natalie’s work on Junior Style in Happy Holidays.
Photography by Natalie Sartisson – All rights reserved.
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