This week we are delighted to introduce British brand Hoity-Toity.
Hoity-Toity is a quintessential British brand creating beautiful handcrafted ethical clothing for little girls.
The whole collection is produced exclusively by the in-house design team in London. The creation of future heirlooms that are made to last, is the essence of this new British brand.
Hoity-Toity creates beautiful organic girls fashion, wonderfully handcrafted in Britain. The timeless collections feature dainty heritage prints of floral patterns in ethereal colours. The designs of the dresses, blouses and even the adorable sunhats playfully embrace English eccentricity and elegance.
Along with their passion for ethical design, Hoity-toity also considers local craftsmanship as particularly important, they are passionate about bringing manufacturing back to the UK, and are working with the Fashion Technology Academy to enhance small scale production in the UK.
I think Hoity-toity is a wonderful representation of a British brand, the designs are truly homegrown and not just in terms of where they are made, but in the choice of print which illustrates english eccentricity and conjures up images of the British landscape.
I think this brand is perfect for the summer and is ideal for birthday parties and days out over the summer holidays.
Check out the Hoity Toity Look Book styled by in house stylish Emma Smith from Little Style Fix.
To find out more about the brand, check out their website: www.hoity-toity.co.uk
The brand specialises in cute and feminine dresses with puff sleeves and discreet layers of ruffles printed in a vintage floral pattern in pastel natural tones. The print epitomises a traditional English garden with a wild floral landscape or meadow, with delicately hand painted birds entangled in flowers and leaves.
Hoity-Toity also has a range of beautiful hand painted t-shirts and a lovely white cut out dress, perfect for summer birthday parties.
Hoity-Toity designs are all created in Britain using only ethically sourced materials. A lot of time was spent sourcing the right fabrics for the brand, ones that fit into their aesthetic and also its design ethos which is about designing with an environmentally friendly approach to fashion in mind.
The beautiful prints that have come to represent the brand are created digitally with water based inks, which are more environmentally friendly and produce a much more natural colour palette fitting in perfectly with the overall aesthetic of the brand.
Hoity-Toity also uses organic cotton, which contains no allergenic, carcinogenic or toxic chemical residues, which is much more environmentally friendly and also more friendly on your child’s sensitive skin.