French designer Jean-Charles de Castelbajac has been brought on board to revive United Colors Of Benetton’s kidswear range and his new collection does not disappoint! During Pitti Bimbo 90 the brand showcased Jean-Charles’s first kidswear collection for the brand in a show on 65 Benetton Street. The collection for AW20 uses non-toxic dyes, puffer jackets made from recycled materials and other eco elements which amplify kids concerns for the world we live in.
Colourful everyday wear which is fun and easy to wear yet still stylish and cool is not always easy to find but Jean-Claude has married all of these elements together in his first kidswear collection and has lifted the brand and taken it to a new level bringing a strong identity to a label that had become very stayed. The flags are flying high for this new colourful collection!
Scroll down to view some of the highlights from Jean-Charles de Castelbajac’s collaboration with United Colors of Benetton.
View the recent AW20 Children’s Fashion From Spain Show Highlights HERE.
United Colors of Benetton Photography by Emily Kornya (First Image by Giovanni Giannoni via Pitti Bimbo) – All Rights Reserved.
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