We have been fans of Mini X since well, forever. They have some of The.Best.Branding EVER!
This is not an exaggeration.
So it should come as no surprise that their recently launched, eponymous label packs a punch (no pun intended) with bold graphics and monochrome colors on their signature silhouettes. Think oversize tees and drop crotch pants, all made in L.A.
The latest drop—BAM!—was shot by Rock N’ Roll photographer Koury Angelo with creative direction by Mini X channeling their inner Roy Lichtenstein.
In short, it’s brilliant.
Shop the new collection as well as Mini X’s previous two drops, Mini X Graphic and Mini X Icons exclusively on their website. World wide shipping available.