Fin + Zee

Made to last beyond the season new multicultural inspired childrenswear label Fin + Zee creates gender-neutral clothing for young kids aged 6M – 4Y. The first collection from Fin + Zee features unique garments in boxy and clean-cut styles offering longevity and aesthetic appeal.

“We design clothes for young children with the vision of creating something different, yet practical. For me, Fin + Zee is about a desire for freedom, exploration and adventure through fabrics and garment designs. We want anyone who buys our clothes to see this in the detail of the final product…and help bring out some creativity and fun for both parent and child when dressing up happens!” – Fin+Zee’s founder and Creative Director, Emily (Yu-tzu) Chen-Moir

Ethically made brand Fin + Zee is based in London and prides itself on its small scale production. Creative Director Emily works closely with her pattern cutter and team to ensure the Fin + Zee designs come to life just as imagined and allows the team to pay the greatest attention to detail.

Beautiful premium fabrics sourced globally are used in the production of the garments, with many of the styles made from Japanese gauze, linen, and denim cotton.

‘London living has definitely influenced my designs but at the same time, I try to make sure my south-east Asian heritage shines through too. This is my way of celebrating my roots and one day, my son (Fin) will find his own way to celebrate his roots too. It was my son who really inspired me to start my own clothing brand for kids and with South African, Taiwanese and British heritage, he truly represents the diversity I want to achieve with my brand.’ – Emily