Over the last few years, street style outside of Seoul Fashion Week which happens bi-annually has been all about what the kids are wearing. The mini’s of South Korea ooze natural sass and shine.
These style setters are three times less the height of the big time runway models, however, they all stand tall and confident. The kids have stolen the attention and hearts of everyone at DDP and around the world. Strolling through Dongdaemun Design Plaza (DDP), the home of fashion week, the children make your day with their perfectly styled outfits and beaming smiles.
In 2016 I travelled to thirteen international fashion week events and out of all the events visited I did not see anywhere near the number of young people dressed up from top to toe and loving every minute of it as they pose for the street style photographers.
Seoul is a unique place and holds a special place in my heart. Working in the fashion industry for a number of years now coupled with my love for Korean fashion lead me to create Seoul Fashion Futures, (SFF) South Korea’s first dedicated kid’s runway event.
Some of the street style kids I photographed as seen in the images here, also appeared in our rebranded Seoul Kids Fashion Show, an event that rounded off Seoul Fashion Week. Many models from our SFF show last year have continued onto bigger and better opportunities including international modelling appointments and I am so proud of these children and the happiness they bring to our events.
In a modern society, these children are still being taught the traditional values of their country and most will run up to you and bow in respect to say hello and goodbye and thank you. I am so impressed and feel privileged to work with these amazing, stylish children, every single year.
If you visit Seoul, make sure you plan your trip around the third week of March or October, so you too can visit fashion week and experience the magic of DDP and the brilliance of these kids.
View the Seoul Kids Fashion Runway Show Report 2018 on Junior Style.
Seoul Street Style Photography by Natalie – All rights reserved.
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