The Small Gatsby

The Small Gatsby

Combining luxury, exceptional design and rich history is Austrian couture label, The Small Gatsby. The inspiration behind the brand stems back to the early 20th century, a time when fashion was at its finest.

Each garment is made with the highest level of craftsmanship, right down to the smallest details. All materials are consciously sourced from within Europe, fairly traded and quality controlled, even the buttons on the shirts are GOTS certified and sourced from within Germany and Austria. Falling short of perfection is simply not an option.

The Small Gatsby

Vienna is known for its exceptional arts and crafts heritage, providing The Small Gatsby with inspiration right at their doorstep. The goal: to create fabrics worthy of being so close to the delicate skin of children.

The Small Gatsby takes the needs of children into consideration, making all their clothing comfortable, breathable, soft and easy to mix and match. The items can be worn for multiple occasions and are easy to style.

The Small Gatsby AW16

Inspired by grace, elegance and wild freedom, the AW16 Euer Gnaden collection is full of romantic dresses, rich colours and vibrant embellishments. Wool, cashmere and silk are just a few of the many gorgeous fabrics used to create each garment. Entrancing prints by photographer, René Huemer can be found on selected styles from the collection, adding a new dimension and contemporary edge.

The Small Gatsby AW16

The Small Gatsby AW16


The Small Gatsby AW16

The Small Gatsby

The Small Gatsby AW16

We can’t wait to see more from this exquisite label and would love to know your thoughts.


Shop The Small Gatsby AW16 Euer Gnaden collection.



Creation by Anita Dorner

Art Direction by Teresa Zimmermann

Photography by Isabelle Rindler – Belle & Sass

Artwork on garments by René Huemer

Creative direction by Dorner/Zimmermann



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